Sales & GTM Leader
I help startups build scalable revenue engines
I partner with startups to build the sales systems, GTM motions, and team structures they need to turn early traction into repeatable, scalable revenue.
Sales & GTM Leader
I partner with startups to build the sales systems, GTM motions, and team structures they need to turn early traction into repeatable, scalable revenue.
About
English by birth, Latvian by choice. I swapped London's private medical sales floors for Riga, picked up a coaching career in English along the way, and eventually landed in SaaS — where I've been ever since.
Most of my career has been spent at the sharp end of revenue: building sales teams, designing enablement programmes, and figuring out what actually makes deals close. Five years at Lokalise taught me what good looks like — from running a team of AEs to shaping how an entire sales org learns, sells, and wins.
These days I'm a dad, a founder, a GTM advisor, and on a good weekend, a half-decent carpenter. I run Globalize, advise startups on go-to-market, and work with founders who are ready to turn early traction into something repeatable.
Services
Embed senior revenue leadership into your business without the full-time cost. I'll own your revenue strategy, align sales with company goals, and build the systems your team needs to scale.
Go-to-market isn't just a launch plan — it's the system that turns your product into revenue. I'll help you define your ICP, build your sales motion, and create a playbook your team can run.
Your reps are only as good as the systems behind them. I build onboarding programmes, training frameworks, and sales collateral that turn average performers into consistent closers.
Partnerships that drive revenue, not just logos on a page. I design and build partner programmes that create real pipeline and mutual growth.
Experience
Fractional
Working with select B2B companies as a fractional CRO and GTM advisor — helping founders and leadership teams build repeatable sales processes, hire and coach teams, and turn early traction into scalable revenue.
Lokalise
Five years growing with one of the leading localization platforms. Started as an AE Team Lead hitting 120% of quota and managing strategic enterprise deals. Progressed to Sales Manager — recruiting, training, and leading a team of reps while owning strategy and forecasting. Moved into Sales Enablement Lead, building onboarding programmes, sales collateral, and training frameworks that raised the bar across the entire sales org.
tem energy
Led sales and partnership growth at an AI-powered energy platform. Built scalable GTM systems with repeatable sales processes and partnership programmes. Coached the commercial team on strategic, consultative selling and partnered cross-functionally with Product, Marketing, and Design.
Edge Energy
Advising this AI-powered energy brokerage on go-to-market strategy — from ICP definition and sales process design to channel partnerships and market positioning. Helping UK businesses cut energy costs by up to 30%.
edge-energy.uk →Globalize
Building an AI-powered localization platform for developers. Globalize helps software teams ship multilingual products faster by automating translation workflows and integrating directly into the development pipeline — no manual handoffs, no spreadsheets, no delays.
globalize.now →